Advertising Services at AMG

Advertising has always been an important aspect of running a business or service. Now, more than ever before, advertising has to effectively communicate its message quickly and accurately.

We at AMG are experienced in creating printed advertising that both reflects the image of our customer and grabs the attention of their potential customers.

The launch of a new product or service involves several different methods of informing the public or the intended audience of its existence. Besides the traditional "glossy brochure", press releases, promotional flyers, and newspaper/magazine ads need to be used to the fullest to ensure that everyone knows what's new in the industry!

Advertising isn't limited to the printed page anymore! AMG is fully capable of producing an electronic version of your flyer or brochure, for distribution over the Internet to branch offices, favorite customers, potential customers, and associates. We can also place your new information on your World Wide Web Site.

Why not let AMG help you get the best value for your advertising dollar? Give us a call or e-mail us and we'll be glad to explore the possibilities with you.

Printed advertisements can appear in newsletters, newspapers, magazines, journals, playbills, phone books, and event programmes; as well as on bus stops, buses, and cars.

Special care must be taken to preserve your company or group's image -- from having your logo and name appear properly to having an ad that looks good, communicates effectively, and shows your company or group in a positive light.

We can make the arrangements for ad placement on your behalf, or we can work in conjunction with the printer to ensure that the ad you arrange for actually gets there on time and correct.

If you've been on the Internet for more than a few minutes, the odds are that you've seen at least one electronic ad. The most common form of electronic ads is the banner ad. Depending on where you place your ads, they can generate a huge amount of traffic heading straight for your WebSite. A banner ad has to pique a viewer's interest enough to click through to your WebSite.

At AMG, we can design banner ads for you -- taking into account who your target market is, where the ad would be appearing, and what you actually want the viewers to think about as they begin to click.

It is our corporate policy to consider "unsolicited e-mail advertising" as intrusions. We do not participate in any aspect of these "SPAM" messages, and try our utmost to not deal with businesses or groups who do use such methods.

The pamphlet is a traditional favorite device for informing people about various things. Of course, as more people use this method, the more important it is to ensure that your pamphlet "stands out in the crowd" and is looked at first.

We have the experience to guide you through the design, development, and production of the right pamphlet for you. We design with style and functionality in mind, and always respect your existing 'corporate or group identity' -- i.e. the group of symbols and text that are your group's or business' instant identifiability. For more info on identity packages, click here.

Your event or announcement is important, and you want to make sure that as many people as possible are aware of it. If you are considering a mass distribution of printed materials, there are things you need to be aware of.

There are so many posters on display at any one time -- yours has to stand out well enough to be seen by casual viewing. Unfortunately, at least in the Guelph region, there are very few locations where posters can be hung; this means that you must design a poster that looks good enough that other posters are less likely to be stapled over top of it. You also have to concern yourself with things like: will it be legible after the first rainstorm? If it has colours on it, will they fade or bleed to make the poster look tired and uninteresting?

You have much more flexibility with flyers, but you still have to work hard to design something that won't be 'recycled' before it's even looked at. If you feel it necessary to fax a flyer somewhere, we can quickly make an easily-faxable version of an existing flyer -- if you're going to fax, make sure it will be legible where received.

Whether you look at posters or flyers, you still have to keep the 'look' of your business or group fresh, up-to-date, and immediately identifiable. We have the experience to help you achieve your goals.

When you are really trying to impress someone, a beautifully-crafted brochure is an excellent addition to the information package you wish to leave behind.

It is very important to balance style, design, content, audience, readability, and budget concerns when creating a brochure. We can help you create a cohesive vector of communications -- setting each package component as part of a larger whole concept. We can assist you in making important choices about binding, paper, ink(s), wording, and overall presentation.

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